The first few seconds of the trailer establish the fact that Thomas doesn't remember anything but his name, in terms of an introduction to the fictional universe he inhabits this put the audience on the same level as him. This allows his introduction to be our introduction which is useful for explaining the concept of the story for those who don't have prior knowledge of the books. for just over a minute the trailer effectively takes the form of a question and answer session to explain the principles of "The Maze". Once that has been set up Thomas starts to question the norm and a change is thrown into the mix, when a girl appears saying Thomas' name. This second section shows that we have been introduced to the glade on the edge of change and also sets Thomas apart, as one glader says "Everything started to change when you showed up.". However before the animosity builds against him too much the danger levels reach critical for them and they're forced to turn to him for leadership. This trailer basically acts as a plot synopsis, establishing the fictional universe and it rules before showing us its degradation which will make up the plot of the film. In a way this trailer is a taster which will give audiences an idea of what they're buying into.
 As this film has quite a large ensemble cast it takes a bit of time to start to introduce us to some of the key characters other than Thomas, the first person we see beside Thomas is Will Poulter's character, who like all the others remains unnamed in the trailer. This suggests that he will be very important to the storyline as he is shown clearly and has spoken lines, the recognizable actor also implies this. the next one introduced is the guy who says "Welcome to the glade" his importance is shown through the fact he informs both Thomas and us of the the place's name, his voice is also the one questioning Thomas on who he is at the beginning which gives him an air of authority. His role as the group leader is further confirmed by the fact he is answering Thomas' questions and giving orders. However when thomas asks about the maze the narrative role switches to another boy, again played by a recognizable actor Thomas Brodie-Sangster,  as these two are shown talking in a two shot it seems like they are the same in the hierarchy and makes it seem like more of a conversation between friends. We don't learn much about the girl in this trailer however she seems to be keen to continue pushing Thomas apart from the rest suggesting she might know something.

 One of the most interesting elements about this trailer is the way it evolves over its course. At the beginning its quite jovial with upbeat modern music which would draw in younger audiences, however as it progresses it starts to get darker and darker with the music building in the background. Near the beginning it almost comes across more as a comedy, with one of the female characters asking Miles "Are you, posh?" in an over the top horrified way. In fact for about half the trailer it seems like it is a film about rich boy hi jinks, however when the girl from the beginning says to Miles "they're not your friends. They don't know when to stop." the mood starts to change. At first its subtle a slight change in the tone of the music and a build in the on screen hysteria. However when Sam Claflin's character punches the landlord of the pub they're in the music cuts out and is replaced by some sinister sounding piano notes. Suddenly everything seems much more serious, and the fun and games are replaced with some kind of ambiguous crime. By the look of the characters covered in blood we are left to assume that it was a murder. Following the line "people like us don't make mistakes" the music suddenly picks up again but now with an orchestral track that build the hysteria. from this point onwards it is clear that this is a drama/thriller to with the politics of class and the line from earlier on in the trailer "these boys will go on to be very important people" becomes quite a scary thought. This is emphasized by the words which appear onscreen "Filthy, Rich, Spoilt, Rotten".
 Another key point to this trailer is it's cast. It features a large group of actors who over the past couple of years have really stepped into the limelight, most notably: Natalie Dormer, Sam Claflin, Douglas Booth, Jessica Brown Findlay, Holliday Grainger and Max Irons. This young, popular and attractive cast will have massive pulling power for the film as many already have dedicated groups of fans.
 The unique selling point of this film is its cultural relevance right now in Britain, with the election coming up next year and growing dissatisfaction among the younger generations a film like this about the infamous Bullingdon Club could not be better timed for release. Many of our politicians including the current prime minister David Cameron were members of this club and this film raises the import question of whether or not you really want people this out of touch with reality in charge of the country.