In order to promote the Thor sequel this cover features three of the main characters. As he is the main protagonist Chris Hemsworth's Thor is in the center with Tom Hiddleston's Loki and Christopher Eccleston's Malekith either side of him. Not only are their characters key to the film but they're also popular actors with large fanbases who could easily be persuaded to watch the film simply with their involvement. Of these three though it is Tom Hiddleston who has the most enthusiastic fanbase, a fact total film seem to be aware of as he seems to be the most heavily featured on this cover with both the use of a quote from him and the promise of "extra Loki!".

The bright colouring around the words "on-set exclusive" make it stand out and combined with its central positioning will people want to buy the magazine.