One of the most interesting elements about this trailer is the way it evolves over its course. At the beginning its quite jovial with upbeat modern music which would draw in younger audiences, however as it progresses it starts to get darker and darker with the music building in the background. Near the beginning it almost comes across more as a comedy, with one of the female characters asking Miles "Are you, posh?" in an over the top horrified way. In fact for about half the trailer it seems like it is a film about rich boy hi jinks, however when the girl from the beginning says to Miles "they're not your friends. They don't know when to stop." the mood starts to change. At first its subtle a slight change in the tone of the music and a build in the on screen hysteria. However when Sam Claflin's character punches the landlord of the pub they're in the music cuts out and is replaced by some sinister sounding piano notes. Suddenly everything seems much more serious, and the fun and games are replaced with some kind of ambiguous crime. By the look of the characters covered in blood we are left to assume that it was a murder. Following the line "people like us don't make mistakes" the music suddenly picks up again but now with an orchestral track that build the hysteria. from this point onwards it is clear that this is a drama/thriller to with the politics of class and the line from earlier on in the trailer "these boys will go on to be very important people" becomes quite a scary thought. This is emphasized by the words which appear onscreen "Filthy, Rich, Spoilt, Rotten".
 Another key point to this trailer is it's cast. It features a large group of actors who over the past couple of years have really stepped into the limelight, most notably: Natalie Dormer, Sam Claflin, Douglas Booth, Jessica Brown Findlay, Holliday Grainger and Max Irons. This young, popular and attractive cast will have massive pulling power for the film as many already have dedicated groups of fans.
 The unique selling point of this film is its cultural relevance right now in Britain, with the election coming up next year and growing dissatisfaction among the younger generations a film like this about the infamous Bullingdon Club could not be better timed for release. Many of our politicians including the current prime minister David Cameron were members of this club and this film raises the import question of whether or not you really want people this out of touch with reality in charge of the country.