The three pieces I have created this year form an advertising campaign which should work together to promote the film. I have different aspects of my film captured in them. My poster is sophisticated to represent the genre and shows off the film's lead character so the prospective audience can get to know her. Meanwhile the Magazine cover is more fun and informal to pull in younger audiences while its position in a prestigious film magazine should draw in hardened film fans. These should both hopefully lead people to watch the trailer which would then provide more information about the characters, plot and tone of the film to help encourage them to then go and watch it at the cinema. I aimed to capture both the serious side and the fun side of the film in the trailer while it is more split between the poster and cover.