Goldeneye Poster

 The largest element of this poster are the three central characters looking out at the onlooker, it presents James Bond in the centre between two women which hints at the romance, something the appears in every film. It also bring to mind the image of an angel and a devil on his shoulders as one of the women wears black and the other white, this suggests at him having to make a decision between good and evil. By positioning them like this it plays up the sex appeal of the film, a key element of the franchise, and appeals to a wide audience by including both genders. Behind the two women's heads are some extracts from a map which is ambiguous and draws the audiences attention, this is emphasised by the contrast of the blue and the orange colours.
 
This poster very clearly defines the action genre with the large image of Bond aiming a gun out of the poster and the smaller image below presenting a long shot of him running from fire and an air strike. By having these genre indicators it will draw in the typical action film audience of males from around 12+.The font is large and bold and reflects the colour of the fire emphasising the danger element of the film and thus conforming to the action genre.
 
 The institutional information of very clear at the bottom of the poster and blends in less than on a large amount of posters, this shows that they are keen to show of the film's credentials and bring in a large audience that way. The tag line is also very clear and central saying "No limits. No fears. No substitutes" which is punchy and uses the rule of three to increase the impact of the tag line and be more memorable to audiences.
 
 In a way the unique selling point of this film is that it is a Bond film and therefore, at currently 23 films, part of the second longest running film series of all time, second only to Godzilla at 29 films. Audiences will a large amount of the time go and watch a James Bond fiolm simply because it is a Jame Bond film.
 
 

Skyfall Poster

This poster stands out because of it's colour choice, these days almost all posters are in colour so this one is especially noticable. This signifies that the film is going to be more serious than some of the past bond films, it also plays up the sauve, sophisticated element of the character. However there is one small bit of colour on the poster as the 007 logo is in gold suggesting at the rich heritage of the series, and branding it almost as and institution in its own right. The font also is very simplistic and bold, which continues this theme of sophistication.
 
 It is a long shot which gives the poster the abilty to show of two core element of the film: it's heritage and its Britishness. Big Ben is clearly seen in the background establishing a british location which is key element of the film because while over the past few decades bond films have spent increasingly little time in Britain this one spends almost more time in the country than out of it. As a result it can attract both a British audience through reminding them of home and an American audience becasue oftheir love of British culture. A second important element shown off is the classic Aston Martin, the ultimate bond car. This shows that while the film is modern and doing new things with the franchise it still has its roots firmly in the traditions that have been established over the course of around 50 years. This is important because one of the reasons this films predecessor, Quantum Of Solace, didn't perform so well was because people felt it didn't really capture the spirit of the franchise.
 
 At the center of this poster is Daniel Craig as James Bond, his positioning makes it so an onlooker's eyes are drawn to him. This is because not only is her at the center of the franchise but this film focuses very heavily on him as a character. Daniel Craig is also a big name star who will draw in viewers simply to watch him. He is wearing as well fitted suit as is expected of the character and is holding a small gun. While the gun does suggest at the action of the genre, that its so subtle and understated however shows that this film is trying to be less melodramatic and more gritty than some of the previous films, this is a theme that has been carried over all of the Daniel Craig films.
 
 
 






If I Stay Trailer Analysis



 If I stay comes out in summer 2014 and is an adaption of a book. It starts with an establishing shot of a theatre which presents our main character to us on centre stage. We then hear the cello music she's playing which creates a sound bridge for roughly half the trailer. The equilibrium is set by showing us the romance between the main character and Adam, at this stage it sticks to romance conventions with the narrative of the Chloe Grace Moretz's character explaining her feelings for him alongside a montage of romantic moments. As the cello music gets quicker so does the pacing and the line "Why do I get this feeling I'm about to mess up my entire life?" acts as foreshadowing, these combined elements ramp up the tension. The music shifts again as the characters kiss, marking the moment as is common in the romance genre. The music builds to crescendo and then we see her and her family in the car about to collide with another one on a snowy road for a brief moment before the screen goes black and the music suddenly cuts out and switches to a much more slow paced, somber tune. we establish she is having an outer body experience while in a coma and the following shot of her in the hospital explains the key point of the film, that whether or not she wakes up is her choice. After this the simple white text on a black background tells us it's based on a novel, her situation is further complicated when we find out both her parents died and her conflict about what to choose becomes more clear. Following this we see many flashbacks sandwiched between statements beginning with "If". In conjunction with the music there are several quick flashes of shots leading up to Chloe Grace Moretz's name and a shot of her walking down a corridor with her back to us towards a window, presumably symbolically. After this we have a final shot of Adam begging her to stay followed by the title of the film which is in a much softer title than the previous title cards, showing the delicate nature of the film's content, and a coming soon card.
 The female protagonist and romance element will greatly appeal to female viewers and the perspective of a teenager will apply to younger viewers, however the strong family theme showed with the various flashbacks with her parents will appeal to almost anybody but especially those with children themselves.
 That the trailer suddenly shifts in tone halfway through is effective as it makes it stand out and anybody who would have tuned out watching it in the cinema because of the romance genre will have been prompted to take notice of it. The change in music also helps with this as it breaks it up and keeps the audience's attention.
 The trailer makes a point of making Chloe Grace Moretz's name very clear as she is a well known actress with a wide fan base, which can act as a pulling point for the film. Also there are no title cards in the first half of the trailer allowing the audience to relax into the trailer and come to grips with the relationships they're seeing, this makes the change far more poignant than it would otherwise be.

Trailer Conventions


Trailers are often a film's biggest weapon in terms of creating hype and interest in and around the film. As such they tend to introduce the characters, the basic plotline concept and the tone of the film.If a film is more light hearted the trailer will have a few jokes, if the film is an epic it will grandiose music and beautiful panoramas and fight scenes to show that. The above trailer for X-Men Days Of Future Past (2014) falls more into the latter category, as with many sequels it reintroduces well known characters in a "run down" style (think Oceans Eleven) it also shows of the skills of the new characters, especially those played by popular actors like Peter Dinklage, in order build the curiosity and excitement around them. Usually the title of the film will appear at the end of the trailer however occasionally it is featured near the beginning instead. The music will be tailored to the clip and often feature a change at the point when the film's conflict is introduced.

Influential Directors

Quentin Tarantino

Films:

Reservoir Dogs, Pulp Fiction, Kill Bill Vol 1&2, Death Proof, Inglorious Basterds, Django Unchained

About:

Quentin Taratino is one of my favourite directors and for our film we have take influence from his work. His films tend to include the key elements of  nonlinear storylines, satirical subject matter, and an aestheticization of violence that often results in the exhibition of neo-noir characteristics.

JJ Abrams

Films:

Taking Care Of Business, Regarding Henry, Forever Young, Six Degrees Of Separation, The Pallbearer, Gone Fishin', Armageddon, The Suburbans, Joy Ride, Mission Impossible III, Cloverfield, Star Trek, Morning Glory, Super 8, Mission Impossible: Ghost Protocol, Star Trek Into Darkness.

About:

He is not just a director but also a screenwriter, actor and producer who also has a broad influence on TV. He tends to specialise in the Sci-Fi  genre which although it hasn't directly influenced our project is a genre we both like.

Diablo Cody

Films:

Juno, Jennifer's Body, Burlesque, Young Adult, The Magic Bracelet, Evil Dead, Paradise.

About:

Diablo Cody is one of the few female directors to have commercial success and therefore is a inspiration for myself. Her stylised screenwriting technique in Juno is one that is love.







Guillermo Del Toro

Films (Directing Only):

Cronos, Mimic, Blade II, The Hellboy Franchise, Pan's Labyrinth, Pacific Rim, Crimson Peak.

About:

Guillermo Del Toro has done a lot of work as a screen writer including working on the Hobbit films. His other films, such as Pacific Rim look heavily at human relationships.


Joss Whedon

Films:

Although he has only directed Serenity, The Avengers, Much Ado About Nothing and the upcoming Avengers: Age Of Ultron he has done screen writing for a vast amount amount of films, specifically superhero ones like the Thor Franchise, Captain America The Winter Soldier and X Men. He also Wrote for Cabin In The Woods and Toy Story.

About:

As well as films Whedon has a vast number of popular TV series including Buffy The Vampire Slayer, Firefly and Marvel's Agents Of SHEILD. He uses online media to his advantage and many of his works have reached cult status.

Christopher Nolan

Films:

Following, Memento, Insomnia, Batman Begins, The Prestige, The Dark Knight, Inception, The Dark Knight Rises, Man Of Steel and the upcoming Transcendence.

About:

Christopher Nolan is credited with having created several of the most successful films of the century so far. He has a unique style that crosses art house and blockbuster through creating a challenging narrative for the audience, most notably in Inception. He inspires me  in the way he explores concepts such a human nature, personal identity time and memory. He also often uses a non-linear storyline.


Peter Jackson

Films:

The Valley, Bad Taste, Meet The Feebles, Braindead, Heavenly Creatures, Forgotten Silvers,The Frighteners, The Lord Of The Rings Trilogy, King Kong, Crossing The Line, The Lovely Bones and The Hobbit Trilogy.

About:

He is known for his attention to detail and was famously very much a perfectionist when shooting Lord Of The Rings. He will shoot each shot loads of times from many different angles to the extent that he will spend days on one shot, his trademark is having lots of close ups of character's faces. His films tend to have a general playfulness and during the shooting of LOTR he wore shorts and no shoes most of the time. He also makes lots of cameo appearances in his own films.

Continuity In Filming Rules

180 degree rule -

 Don't cut to camera shot on the wrong side of the line action or it will look like the character is talking to themselves and confuse the audience. You can only cross it in a continuous shot cirlcing the charcter to make it clear why the perspective has changed for the audience's benefit.

30 degree rule - 
Tutorial on the 30 degree rule
 In order to avoid the transition looking like a jump cut you should always change the angle by at least 30 degrees. If you don't it will look messy and disgruntle the audience.

Match Cutting -
http://www.youtube.com/watch?v=W1loA9p5GfM
 When tha camera shot cuts between two people, usually in a conversation, otherwise known as shot reverse shot.

Horror Conventions