This poster stands out because of it's colour choice, these days almost all posters are in colour so this one is especially noticable. This signifies that the film is going to be more serious than some of the past bond films, it also plays up the sauve, sophisticated element of the character. However there is one small bit of colour on the poster as the 007 logo is in gold suggesting at the rich heritage of the series, and branding it almost as and institution in its own right. The font also is very simplistic and bold, which continues this theme of sophistication.

 

 It is a long shot which gives the poster the abilty to show of two core element of the film: it's heritage and its Britishness. Big Ben is clearly seen in the background establishing a british location which is key element of the film because while over the past few decades bond films have spent increasingly little time in Britain this one spends almost more time in the country than out of it. As a result it can attract both a British audience through reminding them of home and an American audience becasue oftheir love of British culture. A second important element shown off is the classic Aston Martin, the ultimate bond car. This shows that while the film is modern and doing new things with the franchise it still has its roots firmly in the traditions that have been established over the course of around 50 years. This is important because one of the reasons this films predecessor, Quantum Of Solace, didn't perform so well was because people felt it didn't really capture the spirit of the franchise.

 

 At the center of this poster is Daniel Craig as James Bond, his positioning makes it so an onlooker's eyes are drawn to him. This is because not only is her at the center of the franchise but this film focuses very heavily on him as a character. Daniel Craig is also a big name star who will draw in viewers simply to watch him. He is wearing as well fitted suit as is expected of the character and is holding a small gun. While the gun does suggest at the action of the genre, that its so subtle and understated however shows that this film is trying to be less melodramatic and more gritty than some of the previous films, this is a theme that has been carried over all of the Daniel Craig films.