The largest element of this poster are the three central characters looking out at the onlooker, it presents James Bond in the centre between two women which hints at the romance, something the appears in every film. It also bring to mind the image of an angel and a devil on his shoulders as one of the women wears black and the other white, this suggests at him having to make a decision between good and evil. By positioning them like this it plays up the sex appeal of the film, a key element of the franchise, and appeals to a wide audience by including both genders. Behind the two women's heads are some extracts from a map which is ambiguous and draws the audiences attention, this is emphasised by the contrast of the blue and the orange colours.

 

This poster very clearly defines the action genre with the large image of Bond aiming a gun out of the poster and the smaller image below presenting a long shot of him running from fire and an air strike. By having these genre indicators it will draw in the typical action film audience of males from around 12+.The font is large and bold and reflects the colour of the fire emphasising the danger element of the film and thus conforming to the action genre.

 

 The institutional information of very clear at the bottom of the poster and blends in less than on a large amount of posters, this shows that they are keen to show of the film's credentials and bring in a large audience that way. The tag line is also very clear and central saying "No limits. No fears. No substitutes" which is punchy and uses the rule of three to increase the impact of the tag line and be more memorable to audiences.

 

 In a way the unique selling point of this film is that it is a Bond film and therefore, at currently 23 films, part of the second longest running film series of all time, second only to Godzilla at 29 films. Audiences will a large amount of the time go and watch a James Bond fiolm simply because it is a Jame Bond film.