Originally I was going to have a much less serious looking poster to reflect the humour in my film. However I found it was hard to keep the poster looking professional in quality whilst doing that so I switched to a more serious and commonly used poster font; trajan. I also conveyed this sophistication through the colouring of my poster, it is not dark but relatively low in saturation much like the recent poster for Skyfall. I showed my genre through location as the MI5 building is clearly visible in the background however I left it as an enigma code how my character is related to the building. My character is young and female which should attract a wide audience of different ages and genders. Although having said this I tried hard to avoid catering solely to the male gaze and so my character is dressed practically in non revealing but fashionable clothing meaning that while she doesn't look bad, she isn't over sexualised. My tag line stands alone at the top, although it isn't a bold colour its positioning makes it stand out as it is in a relatively empty part of the poster. i felt this suited the tone of the poster better than if I went for a bright colour and it also grounds the film as having more of an understated British feel, again like the Skyfall poster.
The tag line works to hint at what the film is about and also shows the more lighthearted side of the film which should help to draw in an audience. I was influenced by the skyfall poster as it directly related to mine in terms of genre, action adventure that falls into the sub genre of British Spy films. However I also took influence from the Star Trek Into Darkness character posters as I liked the way they showcased each character and given the time I would like to do a similar series of posters, one for each main character.
I think that character posters like these are a really good way to build the fanbase around each character which in turn builds hype around the film's release and increases the chances of a sequel. I also had the image of my character positioned slightly to the side looking out of the shot to leave the audience wondering what she is looking at and to make her look more reflective, this builds anticipation without giving away the plot. By making the film look more sophisticated I avoid it falling so far into the action genre that it appears campy which can put off some audience members, especially females who I would like to appeal to as I feel they are often overlooked by the action genre. The slight military style of the character's jacket is a symbolic code suggesting she's had military or at least military style training, which works with the genre as it need to be believable that she would have the skills she demonstrates in order for the audience to be able to suspend their disbelief. This would pull in a male audience because of the military element, but also a female audience through the opportunity empathise with a female character in an action film which doesn't often happen.
Although most of the colouring in the photo has a low saturation, I decided to emphasise the blues in the picture to represent the character's goodness but also to place the idea of possible sadness as a symbolic code for the viewer. This idea of there being some kind of tragedy in the film is furthered by the grey, stormy sky which acts as pathetic fallacy. The urban setting of a world famous city will pull in many viewers as it is a recognisable setting often used in British spy films hence the fact big ben is visible in the background of the Skyfall poster.
