According to George Gerbner's mean world theory a media text can leave its audience believing certain things about the people and places it portrays. These can be negative, such as believing all teenagers are criminals and therefore can negatively impact that societal group. While from my trailer it could be taken away that all men are evil due to the gender of the foes portrayed, it does however subvert the stereotype that all women are weak.
The hypodermic needle theory states that an audience is passive and a media text injects its ideas straight into them. From my film an audience may take away the idea that good will always triumph which is a positive, if overly idealistic, suggestion. However they may also believe that fights are easily won as my characters are shown repeatedly winning fights with ease, this could in a worst case scenario encourage audience members to put themselves at risk by getting into fights thinking they can win them.
In the uses and gratification theory people consume a media for one of 5 purposes: Entertainment, escapism, information, social interaction and to identify with characters and situations. My film would be entertaining and hopefully provide social interaction through people talking about it. It could also be seen as escapism as it would follow the traditional theme of the good guys beating the bad guys which is a very comforting thing for the majority of audience members.
The male gaze theory suggests that everything in a media text is created to cater to men. I set out to subvert this purposefully by making my protagonists a group of women who are diverse in their personalities. I also don't sexualise any of the characters, regardless of gender, as I believe the plot shouldn't rely on that to pull in audiences. For example one of my protagonists dresses in jeans, a shirt and a leather jacket. This is a comfortable outfit put together for practicality not to appeal to the male audience members who may prefer something more revealing.
Claude Steele's stereotype threat theory suggests that if a group of people see themselves as being presented a certain way they may take on those stereotypical characteristics. In my film in order to subvert the male gaze i avoid portraying women stereotypically which would help to empower female audience members, however the lack of positive male representation in the trailer may promote misandry which is a negative idea i'd like to avoid. Therefore if I were to go on to make the whole film i would make sure to create some positive male representation as well. This way I would be able to avoid having a negative impact on my audience and feature well rounded representations of all members of society.
