In this poster for The Bourne Identity Jason Bourne is very large and central showing him to be the main character and implying that his is the identity in question which hint to the plot of the film. The only other images in the poster portray both action and a romantic plot line which suggests that the film will adhere to those conventional elements of the action genre.

In terms of colours there are two key ones that dominate the poster: orange and blue. The blue suggests a logical and collected theme hinting towards the technological aspect of the film while the orange portrays the danger and passion of the film.

All the text is in a bold, simplistic, white font which is often used in the action genre to show the brash nature of these films while still lending an air of sophistication the will appeal to the target age group of 14+. At the bottom of the poster yet still clear is a positive review from a prominent american publication which would help to sway those on the fence about watching the film.