In this TimeOut cover for the Kickass sequel it has very bright colouring of yellow and purple which demonstrates the boisterous nature of this franchise, however that they are complementary colours it is portraying the film in a positive light. The purple is also important because it is the signature colour of the feature character on this cover; Hit-girl. This establishes the brand and will help to create a hype around the upcoming release. She is positioned centrally, taking up most of the cover which shows how big a part she will be playing in the film and also would help to encourage fans of the first film to both buy the magazine and watch the sequel as Hit-girl is a popular character.

 While none of her signature weapons are visible you can see a good deal of her costume, including the now almost iconic mask and wig combo again reinforcing the branding. The lettering is big, bold and exclamatory, channelling the vibe of the film it is promoting, even including a humorous crossed out expletive in the style of Hit-girl. This alerts anyone who isn't aware of the first film to the mood of the films and may encourage them to look into them.