Beccy's character uses her femininity to her advantage in a way that is very streetwise, as a result I have Beccy wearing a fair amount of make-up and fashionable clothing while in an urban backdrop. This character will be one that many of the target audience can identify with which would hopefully increase the draw to the film. This character subverts stereotypes in some ways, while she is quite a traditionally feminine character she isn't just there to look nice and is also quite tough.
I was having difficulty trying to give my first character poster a professional appearance so I did more research into fonts used by professionals. This is the main article I used for inspiration: http://justcreative.com/2008/09/23/top-7-fonts-used-by-professionals-in-graphic-design-2/